I’m sure most of you have seen the Dove Campaign for Real Beauty commercials on TV or online. Let me introduce the main main behind these innovative ads. His name is Tim Piper and he is an associate creative director of Ogilvy & Mather Toronto, one of the largest ad agencies in the world. I remember seeing some of his videos he uploaded onto his YouTube account and as an interested fan, I sent him a message seeking creative advice, not really expecting a response. Much to my surprise, he responded almost immediately. He wrote:
Thanks,
Buy a book called ‘Pick Me’ How to get in advertising and stay there.
By Janet Kestin and Nancy Vonk.
That will tell you everything you need to know. It’s a must.
Good luck,
Tim.
Right away, I ordered the book off of Amazon and it’s been helpful indeed. Janet and Nancy have a website that’s a great free resource: www.ihaveanidea.org and even their book for free viewing online. Particularly famous is their “Ask Jancy” column. There’s also a recent interview with ‘Jancy’ posted about the Dove campaign.
For those of you who haven’t seem the commerials yet or need a refresher, here they are:
dove evolution
dove onslaught
I LOVE this Dove campaign! I discussed it during a woman’s studies class I had a few years ago, and I love that there’s finally a brand trying to promote REAL beauty. You don’t have to be a size 0 with flawless teeth and skin to be pretty. There is so much beauty in imperfection, and these ads really show that.